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The story behind the sale: 71 Emeny Road, Plummers Point

The first in our series of case studies, this is for all those interested in the who, the why and the how much of luxury real estate sales.

 

The Story

This architecturally designed home in blue chip Plummers Point – with lavish master suite, guest wing, stunning gardens, pool & spa, wine cellar, multiple entertaining areas …we could go on – was certain to appeal.

Marketing of the property focused not just on the home, but on the lifestyle it could enable. Strolling the gardens, feeding the cows on the lifestyle block, summers by the pool and family dinners on the deck in front of the fire. Our recommendation for sales approach was an on-site auction so purchasers could experience firsthand what this incredible property offered. Demand out of Auckland had been particularly high (making up almost 50% of the listing views on one property platform), and armed with this information we were prepared for digital viewings and close communication with those unable to physically visit the property. When level four lockdown arrived, we pivoted accordingly. Working closely with a database of interested parties, locally and across New Zealand, we found a buyer ready to make an offer site-unseen.

 

 

The Success

The new owners are thrilled to be relocating from Auckland to this enviable locale.
We achieved well beyond the vendor and market’s expectations, selling for $1.5m over the RV, pre-auction and site-unseen.
It was only on market for three weeks, despite challenges posed by level four lockdown.

 

 

The Offer

  • Premium marketing ✔
  • Set & Style ✔
  • Reach Plus ✔
  • Clean-up crew ✔

 

The Numbers

  • 24 days on market
  • 119,563 social media impressions
  • 3,700 views across property platforms
  • Sold for $1.5m over the RV

 

See the listing here.

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